Welcome to our new employee spotlight series! In this series, we will take you behind the scenes to meet our team and give you a glimpse into their impactful work, passions and personal interests.

Name: Gina Knegt

Title: Digital Marketing Specialist

City of Residence: Calgary, Alberta

Start date at Exempt Edge: August, 2018

What is your role at Exempt Edge?

As Digital Marketing Specialist, I use my knowledge of email marketing, social media and digital strategy to create and execute our marketing initiatives. I oversee Exempt Edge’s content strategy and ensure we’re delivering exciting and relevant content to our audience.

What drew you to Exempt Edge originally? How has the company evolved since?

I was originally drawn to the role at Exempt Edge because I was inspired by the passion Stephen Preston and the entire EE Team had. Their vision and drive to create technological advances within the Exempt Market was truly inspiring.

What is most rewarding about your job; what makes it all worthwhile?

The most rewarding aspect of my job is developing content that resonates with our clients and future cliental. Digital marketing not only provides growth for our business, but it also offers something innovative and useful for our clients.

What is the most important trend you see today within the Private Capital Markets of Canada?

FINTECH! Businesses creating technological advances to work more efficiently and create less manual and redundant tasks for their employees and clients.

What are your hopes for our industry?

That we start looking towards the future and continue to support innovative and forward-thinking ideas. It takes a village within an industry to create advances, and we have to work together to achieve our goals.

What are three career lessons you’ve learned thus far?

  • Team work is everything.
  • Continue to learn and grow throughout your career!
  • Be positive and kind to those around you.

You’re happiest when?

I’m spending time with my husband, Kevin and my French Bulldog, Luna!

Three words to best describe you

  • Passionate
  • Creative
  • Attentive

What is your proudest moment working at Exempt Edge?

My proudest moment working at Exempt Edge is starting our bi-weekly newsletter, The Edge and reaching 100 followers on our company LinkedIn profile. Creating new and innovative ways to engage with our audience is so important to me!